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WE DELIVER CONTENT"I was thrilled to learn about HomeActions and immediately signed up. The articles are fresh, relevant and interesting (so much that I even send it to family). It's a great way to keep my name in front of potential clients as well as past clients and I get great feedback." -- Jan H. |
The largest hurdle in deploying an email newsletter is the time commitment required to develop useful and interesting content. With custom-branded HomeActions e-newsletters full of engaging and informative home-management articles that launch automatically, you can stay top of mind while remaining focused on your business.
Managing any home improvement project (and sometimes just managing home ownership itself) involves a series of educated decisions and actions. Our writers, editors and management team constantly track tips, trends and issues that affect your contacts? homes and wallets. With HomeActions, keeping your contacts engaged through unassuming, informative and helpful content is a breeze because we do all the writing for you.
What kind of content might your contacts benefit from?
Our fingers are on the pulse of homeownership. We fill your newsletters with content and services that are appreciated and valued by homeowners. While 95% of everyone you know is not interested in buying or selling real estate right now, they do have homes, including mortgages, tax bills and maintenance needs. So they need and want to receive information that will help them manage home-management-related issues, including:
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Energy reduction strategies |
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Telecom options, insurance pros and cons, and product recalls |
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How-to instructions and local free workshops and resources |
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Budgeting and tax tips to stretch their dollars |
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Credit score and identity theft protection tips |
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Where local home values are going and how to track their equity |
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How recent legislation is going to impact them |
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Video instructions on maintaining and improving their homes |
Your contacts need an ?advocate? to help them navigate all of the issues that surround home ownership, from how to maximize tax benefits to how to fix a leaky faucet or find the best plumber in town. That advocate can be you!
You have probably seen real estate marketing pieces that include the latest chicken pot pie recipe. That?s not the kind of content that we produce. If it does not impact the reader?s home or budget, you won?t see it in a HomeActions newsletter. You can trust us to deliver only the most current and actionable content.
Did you know you can also add your own content to your newsletter?
Imagine writing about your new listing or announcing an open house, and then knowing (through robust reporting mechanisms) who read that announcement, implying interest. You can see, straight from your desktop or smart phone, what your click activity and open rates are for each of the articles and announcements included in your newsletter launches. You will find that open rates and click activity will rise over time as your readers begin to associate your name with useful and relevant content.
