 HOW HOMEACTIONS WORKS
What is HomeActions?
HomeActions is a custom branded e-newsletter that is automatically delivered, chock-full of useful home management articles, on a bi-weekly or monthly basis to your clients and prospects. We do all the heavy lifting for you: content, custom graphics, color schemes, delivery, tracking and more. Despite all of the latest communication platforms out there, email communication is still the preferred tool to convey timely and informative information to a wide group. In addition to reliable and informative built-in content, HomeActions also provides self-publishing email radar options, robust and insightful reporting tools, friendly and knowledgeable customer support representatives and much more.
Many real estate coaches will tell you that you need to deliver at least 24 impressions per year to stay top of mind. We not only do that for you, but we also maximize the value and impact of those communications through our branded e-newsletters and communications platform.
Although we specialize in helping real estate professionals, HomeActions works just as well for loan officers, home inspectors, contractors, and trades people? just about anyone who needs to remain top-of-mind with homeowners.
How Does It Work?HomeActions e-newsletters are set up on a regular schedule, launching informative and educational articles and practical information to your contacts on either a bi-weekly or monthly schedule ? automatically. Our content is crafted specifically to be practical and of interest to your readers, which helps you remain top of mind while promoting your status as a helpful real estate advisor and advocate. This type of communication shifts the typical consumer mindset so that you are no longer perceived as a ?salesman? --- you become a trusted resource. Our reporting tools allow you to track activity in real time, so that you may further enhance relationships by knowing where interests lie. Our email radar features help you segment and target specific groups within your member database for optimal results. And everything is housed in a web-based platform, providing you with easy access and no software to download.
Why Do You Need It?You are not going to build relationships with new prospects or existing clients through your website. Relationships require incubation and insulation, which HomeActions uniquely understands. The statistics for realtor relationships and referrals are alarming.
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85% of consumers who used a realtor for a property transaction said that they would use the same realtor again, yet only 17% do. When asked why, the majority said that they could not find their realtor.
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Almost a third of consumers can?t recall their agent?s name two years after a transaction has concluded.
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The average consumer knows seven real estate professionals. One realtor will win, and six will lose.
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These facts demonstrate an opportunity to cut through the clutter, differentiate yourself from the competition and stay top of mind using branded e-newsletters. Nearly 95% of everyone you currently know will not visit your website this week, month or maybe even this year. They are not in a transaction mode ? but, they do have to manage their homes and all that comes with home ownership. Be the resource that your contacts rely upon for unassuming educational content and informative resources.
ADVOCACY MARKETING:
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