DELIVERABILITY

Deliverability is the most important issue you face in choosing an email newsletter service provider and for securing your reputation. Your email reputation is what ultimately drives your email delivery. Unfortunately, spammers, phishers and other fraudsters have tried hard to make emailing a risky business. Fear not! HomeActions addresses these abusers? challenges with a high-performance e-communication delivery platform with built-in features that protect your email reputation.

All the large Internet Service Providers (ISPs) that deliver email are doing their best to control spam for their customers. Their algorithms change all the time. Our information technology professionals constantly monitor and analyze the latest ISP rules to ensure the highest deliverability of your newsletters. Our servers deliver more than 4 million emails per month. We know how to send email, when to send it and how to design it for optimal deliverability. HomeActions is also 100% CAN-SPAM compliant.

Our proprietary platform employs encrypted landing page URLs, staggered sending, email authentication, ISP feedback loops, bounce management and password security for member information changes (to name but a few of our compliance protocols). Maintaining regulatory compliance is an integral part of the HomeActions design, with automatic unsubscribing, bad email reporting, quality content and a variety of other tools built in.

HomeActions values and guarantees both the privacy and the security of your information. To that end, we have policies, controls and agreements in place to protect you and your email reputation.

As part of your due diligence in evaluating email newsletter service providers, it is important to ask what mechanisms they have in place as well as what recommendations they have for maintaining a good email reputation. Make sure you choose the provider that has your reputation and security in mind.