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Custom Email Newsletter Branded to You
Your HomeActions newsletter should represent you, so it must be branded to you and your business in order to help you stay top of mind with your prospects and clients. We will create your custom masthead to complement and enhance your existing brand ? your masthead could include your photo, your logo, and your website?s color scheme and imagery. You don?t have to be a Photoshop wizard or hire a graphic designer ? we can either do it for you (typically within one day!) or you can provide the graphics if you already have something you love. If you don?t have a website or blog, don?t worry! We will create a stunning masthead just for you that you can use to cultivate your brand. Top
Bi-Weekly or Monthly Automatic Launch
The largest hurdle in deploying an email newsletter is the time commitment required to develop useful and interesting content. With custom-branded HomeActions e-newsletters full of engaging and informative home-management articles that launch automatically, you can stay top of mind while remaining focused on your business. You choose your launch preference ? every other week or once a month (every 4 weeks). You?ll be reminded in advance of each launch so that you can add your own custom announcement, change your banner or update your information. And voila! Your newsletter will launch automatically without you having to think about it. If you ever want to change your launch schedule from bi-weekly to monthly or vice versa, the change is only a click away. Top
Professional Articles on Home Management Topics
Our writers, editors and management team constantly track tips, trends and issues that affect your readers? home and wallet. We only write relevant, actionable and helpful articles that help you enhance your brand as a real estate resource while nurturing and cultivating relationships with prospects and clients. With HomeActions, keeping your readers engaged through unassuming, informative and helpful content is a breeze because we do all the writing for you. We fill your newsletters with content and services that are appreciated and valued by homeowners. Your contacts have homes, so they need and want to receive information that will help them manage home-management-related issues, including energy-reduction strategies, budgeting and tax tips to help stretch their dollars, identity theft protection tips, home improvement how-to videos, instructions and resources, and so much more. Top
Add Your Own Custom Content
With each launch, you have the ability to add your own custom announcement or article. What kind of content might you want to share? How about announcing an Open House? Or a holiday greeting? Or a thank you message? Or 10 year business anniversary announcement? Or a congratulatory shout-out to a client or friend regarding the successful sale or purchase? Anything you wish to share with your contacts will help you personalize and enhance your relationship capital. You can also add custom banners to your newsletter, directing your readers to specific landing pages on your website, blog or within the HomeActions platform. Banners can be changed out as you wish, updated regularly or reused throughout the year. Top
Unlimited Membership Database
Unlike other email service providers, we do not place a limit on the number of contacts you can have in your database. HomeActions email newsletters were created to enhance your relationship capital. How can we help you grow your relationships if we place a cap on the number of people you can nurture? Your newsletter should reach as many people you know so that you can cultivate those relationships and create opportunities for future business. Whether new members sign up one at a time, or you batch upload an existing list of subscribers, managing your database couldn?t be easier. We manage your unsubscribes, bounces and a whole lot more. Segment your database for targeted communications, tag members with similar interests, and grow your list strategically. Top
Standard Newsletter Sign-Up Form
Every HomeActions subscription comes with standard sign-up code you can use on your website to grow your sphere of influence. Your website visitors who submit their contact information through the form are immediately added to your database and a welcome newsletter is launched to them automatically ? you don?t need to do anything! Top
Integrated Social Media Tools
Whether you are new to social media or you integrated it into your online and marketing strategies a long time ago, your HomeActions newsletter provides you with quality content to share. Repurpose content from any of your HomeActions newsletters by posting it, with one click, to your social sites. Maximize your newsletter readership and social media presence, all while informing your members and prospective members with relevant, educational and informative content. Email newsletters provided by HomeActions give you (and all of your readers) the option to share any or all of the articles and announcements included in your newsletter directly with your Twitter, LinkedIn, Facebook and blog accounts via a simple ?Share This? link. You may also share your own custom announcements and news in the same fashion. Top
Dedicated Client Support Team
In this day and age, when finding good customer service is almost impossible, HomeActions prides itself on hiring only the friendliest, most knowledgeable staff. Our dedicated client service representatives (CSRs) will help you get your HomeActions program customized just the way you want it. One of our CSRs will assist you in getting your contacts turned into members, help you analyze your initial launches and provide ongoing tips on how to maximize your service. Our goal is to consistently exceed your expectations with world class service and product offerings so that you will remain a HomeActions sponsor (client) for the rest of your career. Top
Online Reporting Tools & Downloadable Reports
We show you up-to-the-minute reporting. Get more bang out of your prospecting efforts with immediate and trackable communications at a fraction of the cost of traditional marketing strategies. HomeActions provides an audit trail of what your clients and prospects are reading, giving you the ability to offer proactive solutions and custom messaging that will increase loyalty, nurture relationships, and develop new business opportunities. All standard reports are available in downloadable Excel format for easy searching, sorting and mining. In addition, you are able to set up Alerts that help you identify specific activities ? and be notified immediately via email whenever one of your alerts has been triggered. Top
Email Radar (up to 2,000/month)
Our Email Radar tool includes an HTML editor for the creation of email blast messages that can range from very basic to highly customized, graphically-enhanced designs that rival the most sophisticated designs you have ever received. Additionally, you are able to utilize High Impact email templates from our built-in program that allows you to customize pre-designed HTML templates for the highest impact of all. Email Radar allows you to send emails that target individuals or a specific group, meeting explicit criteria you set. Email Radar campaigns are a great way to supplement your communications efforts. Top
Drip Campaigns
There?s no better way to maximize your top-of-mind awareness than through relevant, personalized and timely email communications. With HomeActions, you have access to pre-developed Drip Campaigns, or you can create your own. Set up drip campaigns based on click activity from your newsletter, or to thank and nurture prospects who attended a showing. Or use a creative drip campaign to promote an upcoming open house, starting with an announcement, followed by an Event Registration link, then a reminder and a special offer. The opportunities are limitless! Top
Dashboard
Access your newsletter data straight from your desktop! Our Dashboard shows you everything you need to know and links directly to your database so that you are automatically logged in to see. Without affecting your computer?s bandwidth, your Dashboard imports live data so that you can see how many members are in your database, who is reading which articles, download reports and much more. And you won?t have to remember yet another password ? once you set up your Dashboard, your HomeActions credentials are saved and access to any part of your database is just a click away. The Dashboard is your HomeActions management portal. Top
Online Article Resource Library
Like most realtors, you are likely asked questions all the time about subjects related to managing a home. The online article resource library contains the answers to questions about home management, budgeting tips, energy conservation and much more. Get the HomeActions version with the "Nurture" package or have your own custom-branded online library, with your masthead, photo and contact information so that your contacts associate you with this informative and educational content, with the "Grow" package. Either way, your contacts will thank you for providing them with a tool that offers them the resources to help them better manage their homes, their wallets and their lives. Topics are divided into the following categories and new articles are added all the time: Energy Conservation, Consumer Protection, Home Safety, Condo/HOA Issues, Home Improvement, Home Business Options, New Homeowners, Insurance Corner, Repairs & Videos, Finance/Taxes, Telecom & Technology, Town Hall, Steals & Deals, State Resources, Green Living Ideas, and Federal Resources. Top