ABOUT US

Only about 6% of real estate professionals have any type of "stay in touch" service, and many of these are once a month, cookie-cutter e-newsletters that focus solely on buying and selling. Knowing that this is not the kind of content that today?s homeowners need or want, we built the first e-newsletter for real estate professionals more than ten years ago. HomeActions is the culmination of years of experience, immersion in the real estate industry, enhanced technology and development of the most effective way for real estate professionals to cultivate relationships.

E-newsletters, with the proper relevant content, are the proven solution. HomeActions is a scalable communications platform that helps professionals, in just about any industry, to nurture, maintain and insulate relationships. The corporate mission of HomeActions is to deploy technologies, relevant content and services that empower members (homeowners) to better manage their homes and everything that goes with home ownership, all while helping real estate professional brand themselves and earn more business through remaining top of mind. We accomplish this mission by providing an accessible, automated, and robust e-marketing platform that includes only the most relevant and informative content, is branded specifically to the agent, realtor or professional who sponsors it, and comes with world-class technology and client support built in.

Providing a service that former clients, friends, family and prospects can?t get anywhere else adds real value to a relationship. The end result of participation with HomeActions is greater top-of-mind awareness. Your members will thank you for helping them manage their biggest social and economic investment ? their home.

Our management team and founders have the expertise and business savvy to help you succeed.

Albert Clark is the President of HomeActions. He oversees industry alliances, directs content selection and manages the sales force. With nearly 20 years of experience in homeowner advocacy merged with real estate technology, Albert has managed advocacy campaigns and built industry coalitions with organizations such as The National Association of Realtors, Mortgage Bankers Association, The National Association of Homebuilders, Fannie Mae and Freddie Mac. He received a commendation by President Clinton for his involvement in the President?s National Homeownership Strategy. From a technology standpoint, Albert has always been on the cutting edge of real estate technology. He created the first-ever online portal site for homeowners called the Homeowners Forum on America Online. As one of the first eNeighborhoods consultants, Albert was featured on CNBC and helped build the first real estate e-newsletter that pulled dynamic content. He was also intimately involved in the development of the realPING, Click To Talk Now program that connects an online consumer with a real estate agent by phone.

Barry J. Friedman, CPA, is HomeActions' CEO and brings more than 35 years of experience in accounting and technology marketing to HomeActions. Barry is also the founder of BizActions, a communications platform built for the professional services industry. Previously, he was the founder and CEO of GovCon, where he developed an online electronic commerce community that brought together thousands of IT contractors and hundreds of government entities. Prior to that, he was the CEO of Friedman and Fuller, an accounting and business consulting firm, which was sold to American Express. He earned a MBA in Business Administration from Loyola College.

Ken Vaughn is our Vice President of Technology and is responsible for the HomeActions IT infrastructure. Ken has worked as an Applications Programmer since 1989 and as an Internet Applications Developer since 1995. He has a diverse background developing and implementing complex high-end systems and intuitive web-based applications for organizations throughout the United States. Ken is a Certified ColdFusion Developer with extensive experience in database architecture. 

Mike Braun is our Online Marketing Manager. With over 40 years of business experience in fields as varied as construction and telecommunications to insurance, securities, audio/video production and marketing, Mike shares his expertise with the company in a variety of ways. Mike's tremendous energy and business savvy enable him to tackle a multitude of responsibilities with vigor, including managing video production, website development, audio podcasts, and NetSuite CRM, as well as consulting on marketing and technology strategies.

Becca Fieler is our Visionary Communication Strategist, providing strategic direction and implementation of communication and marketing initiatives. With over 15 years of marketing and corporate communication experience, she is responsible for enhancing and expanding the HomeActions brand. Becca utilizes a unique combination of left-and right-brain skills to offer guidance not only for marketing and communication strategies, but also the processes behind them. With a keen eye for design and sharp mind for messaging, she helps clients address their public perception and branding issues from both visual and written perspectives to enhance business development and lead generation efforts.